designing for people. optimizing for scale.

Product designer helping startups launch from 0→1 and guiding established teams to their next stage of scale.

Brands I’ve worked with at previous companies

design stack

product &
ui design

  • Intuitive, conversion-focused interfaces
  • Mobile + desktop responsive design
  • End-to-end flow mapping & prototyping
  • Built for launch, not just pretty pixels

ux strategy
& optimization

  • funnel analysis & friction removal
  • a/b test-ready ux variants
  • behavioral insight + qualitative research
  • data-backed design decisions

design systems
& scalable workflows

  • Component libraries (Shadcn, Tailwind, custom tokens)
  • Scalable UI foundations for fast teams
  • Dev-ready handoff with clean naming + structure
  • Consistency across products & platforms

branding &
visual direction

  • Landing pages, social assets, content-ready visuals
  • Consistent language across marketing & product
  • Campaign + launch design collaboration
  • Modern, minimal, and scalable visuals

cross team collboration

  • Daily syncs with PMs, devs, and marketers
  • Figma <> Dev alignment for smooth builds
  • Quick pivots based on real-time feedback
  • A partner, not a silo

ai-driven ideation
& prototyping

  • AI tools for faster wireframes & flows
  • Prompt design & task automation
  • Custom GPTs for design ops & idea gen
  • Speed from concept to clickable prototype

let's make things happen

Reach out if you're looking for a product designer who can help you ship & scale user-friendly products.

work

Graphic displaying 3 mobile devices

home equity line of credit (heloc)

I designed a simplified borrowing experience for a 0→1 HELOC product, helping homeowners access cash from their home equity without the traditional in-person bank visits. The flow guides users from eligibility to funding in minutes, fully online, fully transparent.

From sign up and onboarding to offer selection and document uploads, the experience was built to feel modern, fast, and stress-free.

Graphic displaying a laptop and iphone

music distribution platform

This platform lets artists and labels release music and handle everything from royalties to analytics, all from one dashboard. Upload tracks, set payouts, and send music to Spotify, Apple Music, YouTube, TikTok, and more in minutes.

Labels can manage multiple artists, track releases, and automate payments with a few clicks. No spreadsheets. No chasing royalties. Just simple, scalable music distribution.

Two desktop screens from LoanWrite, a recreation of the underwriting tool

loan underwriting tool

I redesigned the internal tool Splash Financial’s underwriters use to take a loan file from queue to decision, with risk, documents, fraud checks, and compliance in one place.

It helped increase same-day approvals by 300% and save $200K a month in operations. The real tool is Splash’s IP, so this case study uses LoanWrite, my recreation of it.

Crypto wallet app on two phones: token portfolio and NFT gallery

web3 crypto wallet

I designed a self-custody wallet for iOS and Android that treats tokens and NFTs as equals: calm, glanceable, and free of crypto jargon.

One balance up top, send, receive, and buy as the only primary actions, and an NFT gallery that shows collectibles as artwork instead of token IDs.