designing for people. optimizing for scale.

Product designer helping startups launch from 0→1 and guiding established teams to their next stage of scale.

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Brands I’ve worked with at previous companies

design stack

product &
ui design

  • Intuitive, conversion-focused interfaces
  • Mobile + desktop responsive design
  • End-to-end flow mapping & prototyping
  • Built for launch, not just pretty pixels

ux strategy
& optimization

  • funnel analysis & friction removal
  • a/b test-ready ux variants
  • behavioral insight + qualitative research
  • data-backed design decisions

design systems
& scalable workflows

  • Component libraries (Shadcn, Tailwind, custom tokens)
  • Scalable UI foundations for fast teams
  • Dev-ready handoff with clean naming + structure
  • Consistency across products & platforms

branding &
visual direction

  • Landing pages, social assets, content-ready visuals
  • Consistent language across marketing & product
  • Campaign + launch design collaboration
  • Modern, minimal, and scalable visuals

cross team collboration

  • Daily syncs with PMs, devs, and marketers
  • Figma <> Dev alignment for smooth builds
  • Quick pivots based on real-time feedback
  • A partner, not a silo

ai-driven ideation
& prototyping

  • AI tools for faster wireframes & flows
  • Prompt design & task automation
  • Custom GPTs for design ops & idea gen
  • Speed from concept to clickable prototype

let's make things happen

Reach out if you're looking for a product designer who can help you ship & scale user-friendly products.

work

Graphic displaying 3 mobile devices

home equity line of credit (heloc)

I designed a simplified borrowing experience for a 0→1 HELOC product, helping homeowners access cash from their home equity without the traditional in-person bank visits. The flow guides users from eligibility to funding in minutes, fully online, fully transparent.

From sign up and onboarding to offer selection and document uploads, the experience was built to feel modern, fast, and stress-free.

Graphic displaying a laptop and iphone

music distribution platform

This platform lets artists and labels release music and handle everything from royalties to analytics, all from one dashboard. Upload tracks, set payouts, and send music to Spotify, Apple Music, YouTube, TikTok, and more in minutes.

Labels can manage multiple artists, track releases, and automate payments with a few clicks. No spreadsheets. No chasing royalties. Just simple, scalable music distribution.